Clay: Pricing, Reviews, & Alternatives

What is Clay?

Clay is a data enrichment and personalized outreach platform designed for go-to-market teams. It streamlines the process of building lead lists, enriching data with information from over 150 providers, and crafting personalized messages using AI. In this article, we'll share the key facts you need to know about Clay, so you can decide if it's the right tool for your needs.

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Clay's Pricing

Clay offers a range of pricing plans, both monthly and annually. The monthly plans include a Free plan, Starter at $149/month, Explorer at $349/month, and Pro at $800/month. Annual plans provide a 10% discount, pricing Starter at $134/month, Explorer at $314/month, and Pro at $720/month. Enterprise pricing is also available upon request. Additionally, users can start a 14-day Pro trial without needing a credit card. For more details, visit their pricing page.

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Reviews of Clay

Users have given Clay an overall rating of 4.9 out of 5 stars. They appreciate its comprehensive features, ease of use, and the ability to target the right leads at the right time. Here's what users are saying:

• "A powerful tool" - Duncan M.
• "Clay is the best!" - Olaf G.
• "Clay is a tool every sales or GTM professional should be learning" - Kellen C.

For more user reviews and insights, you can visit the Clay reviews page on G2.

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Use cases for Clay

Clay can be particularly useful for list building, CRM enrichment, and personalized messaging. Here's how:

• List building: Quickly build lead lists from various sources, streamlining the process of finding the perfect leads.
• CRM Enrichment: Easily connect, enrich, and sync your CRM with Clay, enhancing your data with information from multiple providers.
• Personalized messaging: Craft AI-generated personalized outreach messages that resonate with your audience and improve conversion rates.

For more information on these use cases and others, visit the Clay website.

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Alternatives to Clay

If you're considering alternatives to Clay, we've compiled a list of apps that offer similar functionality. These apps can help you with list building, CRM enrichment, and personalized messaging:

• Apollo.io: This app offers a comprehensive sales intelligence platform, allowing users to build targeted lead lists, enrich contact data, and automate personalized outreach.
• ZoomInfo Sales: Known for its extensive database, ZoomInfo Sales helps users identify and connect with the right leads, providing detailed company and contact information for targeted outreach.
• LeadIQ: This platform streamlines the process of prospecting and lead generation, offering features such as lead capture, data enrichment, and CRM integration.
• Lusha: Lusha focuses on providing accurate contact information for B2B sales professionals, helping users find and connect with the right decision-makers in their target companies.

Explore these alternatives to find the best fit for your needs and enhance your sales and marketing efforts.

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